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BizReport : July 21, 2010 Archive

July 21, 2010 Archive

Ecommerce | July 21, 2010

Second consecutive month of online sales growth in U.K.

According to the recent IMRG/Capgemini e-Retail Sales Index, online sales are expected to reach $85 billion in the U.K. this year, a massive increase compared with the $2.7 billion spent by six million online shoppers back in 2001. The Index also shows YoY sales continue to rise. >>

Search Marketing | July 21, 2010

Google introduces Image Search Ads

Google has created yet another way for advertisers to get their messages in front of their audience with the launch of Image Search Ads. >>

Loyalty Marketing | July 21, 2010

Consumers want more social media interaction with companies

The vast majority of consumers prefer to carry out business communications via social media, according to a new survey by research firm Yankee Group for Siemens Enterprise Communications, but few companies satisfy their needs. >>

Ecommerce | July 21, 2010

Shopping Trends: How to get more from ecommerce this year

With July waning away and August right around the corner, moms across the US are already planning their back to school shopping. Some moms are even planning their holiday shopping excursions, hoping to make some great deals along the way. What can etailers do now to collect on these shopping seasons? >>

Research | July 21, 2010

Nielsen: Marketers not making most of Boomer demo

George Clooney aside, Baby Boomers may not be as sexy as Gen-X or Millenials, but marketers still need them. Why? Because the Boomer generation is now the largest in the US, they hold a vast amount of wealth and they're buying products - from the latest tech gear to new wardrobes. Nielsen has released more metrics focused on Baby Boomers - and why marketers shouldn't ignore the demographic. >>

Ecommerce | July 21, 2010

Turn's upgrade gives brands multiple buy cycles

In the ecommerce world every brand wants a buying consumer. The problem is that no consumer buys in exactly the same way as another. Some will search for a product, compare prices and then buy. Others will directly navigate to a product page/website. Still others will see an ad, click the ad and buy the product. An upgrade from DSP Turn should help marketers engage and optimize the different funnels consumers use to purchase products. >>