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BizReport : July 20, 2010 Archive

July 20, 2010 Archive

Advertising | July 20, 2010

Look at these social media results, now back at me, now back at the results

Old Spice already had a hit on their hands in the form of their ads featuring smooth-talking, ex-football player, Isaiah Mustafa which quickly spread across the Internet. Their next step was to take the campaign social and the results are stunning. >>

Ecommerce | July 20, 2010

TheFind now second largest shopping engine

When it comes to ecommerce, one of the biggest options currently is the shopping engine, and consumers have logged on to these hubs in record numbers for the ease of shopping. What is the draw of an engine such as TheFind, which recently surpassed Yahoo's shopping engine to become the second largest shopping engine in the field? >>

Ecommerce | July 20, 2010

Matomy's Engage Bar offers custom deals in widget space

In the virtual payment online space the key is timing of offers. Too soon and a consumer will ignore and - likely - forget. Too late and they've probably already paid or, worse, stopped playing if the goods are offered in a gaming environment. Enter Matomy's Engage Bar which gives brands the ability to customize offers in a short time span to hopefully convert more consumers. >>

Ecommerce | July 20, 2010

Better customer service will increase online sales

If online retailers offered customer care and advice akin to that offered in-store they would attract far more customers, according to new research carried out in the U.K. by YouGov for retail specialists Avail Intelligence. >>

Ecommerce | July 20, 2010

appssavvy: Virtual goods have real world potential

If you think virtual goods have little to offer in the real world, think again. A new study from Insight Express and direct sales and marketing hub appssavvy found that virtual goods marketing increases brand awareness, ad awareness and - best of all - purchase intent by significant amounts. >>

Email Marketing | July 20, 2010

Brunner: Moms' preferred brand communication channel is email

While some big brands are giving email the boot, others realize that for many segments of society it is the preferred channel of communication with trusted brands. One segment, in particular, takes time to check email regularly and actively looks out for relevant offers and information via this channel, found Brunner. >>