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BizReport : July 6, 2010 Archive

July 6, 2010 Archive

Mobile Marketing | July 06, 2010

Cedar Fair turns to mobile for consumer engagement

Forget those paper maps with showtimes and ride locations. Although those maps still exist and are handed out by the millions each year, one major amusement park company is turning to mobile to help visitors reach special events, rides and shows. >>

Advertising | July 06, 2010

Unicast: Messenger units lead ad interaction

When it comes to online advertising the new buzzwords are interaction and engagement. While both metrics have been around for a while, measuring tools have improved, showing that the longer a consumer interacts with or engages with an ad, the better the chance for a purchase to happen. Which is why the results from Unicast's Q1 Benchmark Report are so important. >>

Blogs & Content | July 06, 2010

Top 3 tips for marketing through content

In real estate it is location, location, location. For advertising, too. What many marketers haven't figured out is how to find the right location. The key, according to Gather's CEO and Founder Tom Gerace is to use content. The problem is that just any content won't do the job; in that case it is important for marketers to create their own content. >>

Email Marketing | July 06, 2010

Report: Email boosts cross-channel sales

Recent research carried out by Lightspeed Research on behalf of e-Dialog found almost six out of 10 people worldwide would be more likely to make an in-store purchase after receiving a marketing email. >>



Internet | July 06, 2010

Why use Lorem Ipsum? Ask the BBC

There's a good reason why creative departments and online developers use placeholder text such as Lorem Ipsum, as the BBC recently discovered. >>