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BizReport : July 1, 2010 Archive

July 1, 2010 Archive

Mobile Marketing | July 01, 2010

Survey: Mobile driving 33% of consumers into stores

When it comes to driving traffic there may be no greater influence than mobile. In the short time mobile devices, particularly smartphones, have offered access to the Internet consumers have rushed into the space. Now, according to a new Harris Interactive report mobile marketing efforts are driving one in three consumers into stores and more than 25% of consumers to complete purchases. >>

Social Marketing | July 01, 2010

Roiworld: Teens losing interest in Facebook

Of late there has been much speculation that Facebook is becoming a bit passé. New research from online gaming site Roiworld claims to illustrate clear signs of "Facebook Fatigue" among teens. >>

Email Marketing | July 01, 2010

Viewpoints launches post-purchase email options

Not all reviews are alike, even if the general formatting is the same. Some carry more weight. Which reviews actually push future purchases? >>

Advertising | July 01, 2010

Third of Brits consider themselves gamers

If you're thinking of using in-game advertising to promote your brand or product, then new figures from the U.K. will be encouraging. It found that a third of British citizens now consider themselves "gamers". >>



Advertising | July 01, 2010

Forecast: Online product placement to outpace television

Product placement. It's not just for primetime television any longer. According to a new forecast released by PQ Media product placement on the Internet grew by just over 11% in 2009 to reach $40 million; this while the overall product placement market declined by nearly 3%. Over the next four years online product placements are now expected to lead the category. >>