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BizReport : Social Marketing : June 28, 2010


Which words encourage shareability on Facebook?

If you want to make your social media communications spread far and wide on Facebook then take a look at a social media scientist's tips for which words to use, and which to avoid, in titles.

by Helen Leggatt

Choosing your words carefully really is something you need to consider when using social media. According to Dan Zarrella, a social media scientist, the words used in a title can mean the difference between a short social jog and a viral marathon.

Zarrella gleaned a few interesting findings from his analysis of links posted to social media sites since February this year. He discovered that adjectives don't perform as well as nouns and verbs and stories containing sexual references travel further than the average story.

Interestingly, there was a correlation between the simplicity of content and its share-ability. The more advanced the reading level needed to understand the title of an article, the less it was shared.

The conclusion? Keep it simple, easily digestible and throw in a little sauce and your content should travel far.

Here are a few of the words that Zarrella recommends be used and avoided.

Use

Facebook
Why
Most
World
How
Health

Avoid

Vs
Apps
Review
Down
Poll
Game

Tags: copywriting, social media, social networks, viral marketing










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