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BizReport : Ecommerce archives : June 25, 2010

UK ECC: British embrace cross-border e-commerce

Access to a wider universe of suppliers coupled with the ability to compare products and prices has driven the popularity of online shopping in Europe, particularly among U.K. shoppers, according to new research from the U.K. European Consumer Centre (UK ECC).

by Helen Leggatt

"This recent European Commission report showed that online shopping is hugely popular in countries such as the U.K., France and Germany," said UK ECC Manager, Jed Mayatt.

"U.K. consumers appear to be taking advantage of the potential that e-commerce has for reshaping the European internal market with regard to price and product-related comparisons."

And those shoppers are now more confident than ever. While he admits it's not all plain sailing, Mayatt notes the number of complaints the U.K. ECC deals with involving e-commerce as the selling method rose by just 3% in the first five months of this year compared with 18.5% during the same time last year.

One interesting figure in the report shows just how much more e-commerce could be carried out if cross-border barriers relating to payment and export could be overcome. It appears that a whopping 60% of cross-border Internet orders could not be processed because either the trader wasn't able to accept a payment or was unable to ship.

Tags: cross-border, e-commerce, Europe, Internet, U.K

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