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BizReport : Ecommerce archives : June 23, 2010

RetailMeNot: Top online coupon travel-related

Coupon traffic this May reached 13.6 million users, a 42% increase from 9.61 million users in May last year. In total, online coupon users generated $31.1 million in sales, a 42% jump from $22 million in May 2009, according to new data released by

by Helen Leggatt

retailmenot logo.jpgOverall, there were 470,767 online coupons available from 63,899 retailers and 57,207 printable coupons available for 52,000 stores.

But what was the top online coupon for May? According to RetailMeNot it was a $30 discount code for a five night booking with online travel agency

The top national printable coupon download in May was for a free entree with the purchase of an entree and two beverages from the iconic American restaurant, IHOP. In fact the top coupon category for the month of May was food and beverages.

The top 10 most searched stores in online coupons in May were:

1. Victoria's Secret
2. Kohl's
3. JCPenney
4. Amazon
5. Domino's
6. Macy's
7. Enterprise
8. Old Navy
9. Best Buy
10. Target

The top 10 states using online coupons in May were:

1. New York
2. Massachusetts
3. New Jersey
4. Virginia
5. Connecticut
6. Maryland
7. Rhode Island
8. Illinois
9. California
10. Pennsylvania

RetailMeNot's datasheet can be viewed online (.pdf).

Tags: coupons, food, online coupon, travel

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  • Are those top 10 states ranked by percentage or total people, because it is impressive that RI is so high on the list.

  • Is there a text option that you do or just email?



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