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BizReport : Research archives : June 07, 2010

Platform suite offers video marketers consumption rates by device

Want to know how many consumers are watching your clips via PC, smartphone or other device? There's a new platform for that. Video search engine MeFeedia has launched a new suite of tools which relates this information or marketers and publishers to help determine engagement.

by Kristina Knight

The suite works specifically with HTML5 video clips and can measure engagement across mobile and online platforms as well as online television options like the to-be-released Google TV platform.

"Consumers are increasingly watching video on all screens from laptops to smart phones. Desktops to TVs," said Frank Sinton, MeFeedia CEO. "With a cross platform look at what, how and where content is being watching - in real time - advertisers and publishers can immediately react to the changing demands of consumers and clients."

The platform works by sorting the online addresses for the different portals and segmenting the views by categories such as Devices, Channels and Videos; marketers or publishers can then obtain metrics for single video views or aggregated views in an entire library.

If you're wondering just how much video content is being consumed look no further than a new comScore report, which notes that Singapore consumers watched an average of 10 hours of online video content during the month of April. In the US consumers watched more than 30 billion video clips for the month. On average video clips were 4.4 minutes long. On Hulu's site alone consumers spent more than 2 hours watching clips.

Tags: comScore, HTML5, MeFeedia, online video, video consumption, video content

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  • I wonder if our email marketing software needs to include this new metric for all future clients using this.



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