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Peer39, AdMeld partner for enhanced targeting
Semantic ad platform Peer39 has partnered with yield optimization hub AdMeld for a unique platform which should help marketers take better advantage of revenue opportunities. Through the partnership AdMeld will analyze each impression against Peer39's existing semantic data sets.
AdMeld will also use Peer39's semantic information to better target and scale ads. The platform will be used by AdMeld publishers as well as demand sources. The partnership should help to better match ads to content based on the semantics of the content. According to Peer39 research semantic advertising can increase ad performance by 200%. The information presented through the partnership will be real-time, another advantage for marketers who will not have to wait for information for hours or days, wasting prime engagement time.
"Peer39 provides AdMeld's leading publishers and demand sources with the ability to better monetize a greater share of their content in real-time based on our semantic technology which instantly understands the content and sentiment of web pages," said Amiad Solomon, President and Founder of Peer39.
Ben Barokas, Chief Revenue Officer and Co-Founder of AdMeld said, "The presence of accurate, high-caliber semantic data can dramatically affect the value of an impression, and Peer39 is a proven leader in the space. This integration has revealed new revenue opportunities for our publishers and given our demand partners additional confidence to buy more inventory across the platform."
Take advantage not just of the context but the actual semantics of advertising-adjacent content is crucial in matching consumers with ads. By taking not of the actual meaning of the context rather than the general intent marketers can better analyze ad opportunities; semantics also helps marketers determine which content is brand friendly and which content is potentially harmful to brand.
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