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BizReport : Search Marketing : June 08, 2010

New tool embeds keyword suggestions into website

Placing keyword suggestions on websites is now one step simpler. WordStream has released a keyword tool which allows website owners to create widgets which suggest keywords. The tool is free to use.

by Kristina Knight

wordstream.pngThe keyword generator tool is in widget form, making it simple for website owners, bloggers or other online professionals to customize the look and feel of the unit. Having keyword suggestions basically at your fingertips is one more way to make online advertising simpler, especially from an SEO standpoint. Using this tool bloggers and website owners can create keyword rich ads, blog titles or email subject lines from a single location rather that visiting a host of SEO websites to do each task.

An added benefit is that your website visitors can also use the tool, creating a list of leads and mailing list members from its use.

"WordStream believes that an organization's keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts," writes the company.

According to eMarketer search and banner advertising will lead the online ad spend this year as the economy rebounds. Search and banners are the most metrics-friendly ad units, at least at this point. The two options are also the grandfathers of online advertising, so most marketers are familiar with their uses and options. Adding keyword functionality to an existing website makes sense with so many more businesses turning to the Internet to reach engaged consumers.

Tags: eMarketer, keyword generator, keyword search, paid search, search engine optimization, search marketing, SEO, WordStream

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