News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Google creates umbrella brand for ad buying platforms
All of Google's ad initiatives have been lumped together under an umbrella brand to move the company further toward a one-stop-shop for all Google marketing activities.
Late last Friday, Google's VP of Product Management posted on the official AdWords blog. In the post he announced the new brand name that will incorporate all of the company's display ad platforms except for search - Google Display Network.
Google Display Network will encompass Google's Ad Exchange, YouTube, Google Finance, Gmail, Google Maps, Blogger and, of course, AdSense properties.
This is simply a rebranding exercise.
As VentureBeat's Anthony Ha points out, no changes to any policies or products have been revised. "It's just "an umbrella name" for what Google already offers, namely the ability to run display advertising (usually website banners with images or videos) on a network of more than 1 million publisher sites (including VentureBeat) and on Google-owned sites like YouTube," writes Ha.
The AdWords interface will be updated over the coming weeks to reflect the new brand.
- How predictive tech may simplify engagement
- Survey: Mobiles look to devices before, during, after shopping
- Study: Live TV still trumps time-shifted
- Brands: How to make the most of ad placement
- Avoidance a big reason for blocking calls
- App Annie: App stores' revenue gap closing
- Marin study reveals the effect of integrating search and social campaigns
- Reports: Ad spend up on Bing, consumers still heavy on Google
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast...
- Is your web site creating sales tax risk?
Answer 3 questions to learn....
- How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and...
- Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...