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BizReport : Social Marketing : June 02, 2010

Give your Facebook fans a quick, easy way to send gift cards

You've got a Facebook Page and you're engaging with your Fans, but are you doing any business directly through the social network? The implementation of something as simple as a gift card tab could greatly enhance the monetization of your Facebook presence.

by Helen Leggatt

Finding and keeping lots of friends on Facebook can present a problem when it comes to birthdays. With constant reminders of upcoming birthday dates, it's hard for Facebook users to forget. And what do you get someone you either haven't seen since school or is a distant overseas relative, particularly at the last minute.

What about a gift certificate? With some brands offering gift cards with values as low as $5, it's a quick and easy way for Facebook users to fix any feelings of guilt quickly, easily and cheaply.

"Gifting on Facebook is super convenient and easy but until now the gifts have been virtual or a gift that must be delivered - taking days in the mail to arrive and with extra shipping expenses," said Bruce Springer, president and CEO of mobile transaction and payment firm, Transaction Wireless, a player in the Facebook gift card market.

"With our Facebook store offering, the delivery is instant, totally customizable with voice, video or text messages and, if you choose, you can announce to the rest of your friends on Facebook what you've just sent or received."

Outdoor gear retailer Bass Pro Shops recently implemented Transaction Wireless' Facebook gift card tab. The resulting gift card allows the retailers' customers to create customizable messages, including images and audio, in formats that can be redeemed at any Bass Pro Shops retail location, online or on the phone.

"A customer can catch a fish on the lake, take a picture on his phone, post the photo on Facebook, send a friend a gift card with a picture of the fish, as well as a message about what lure and techniques he used to catch the fish," said Katie Mitchell, a spokesperson for Bass Pro Shops.

"We think this is part of the future of gift-giving. And due to the general popularity of social media and mobile, it just seemed like a natural direction for us to take."

Tags: Fan Page, gift card, social marketing, social network

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  • Great ideas. It is getting to a point where there is no excuse to forget any invite these days.



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