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BizReport : Advertising archives : June 11, 2010

Forecast: By 2015 online ads to surpass $110 billion

When it comes to the future the online ad space will continue to grow by leaps and bounds. At least according to one forecast. According to IPG's Mediabrands' Magna Global the online ad spend will rock past $100 billion by 2015 an increase of more than 64% as the global economy recovers from the recent recession.

by Kristina Knight

magnaglobal.gifThe forecast suggests that the 2010 ad spend will increase by just over 12% to reach about $61 billion. Year by year, the research suggests that online ad spending will grow by at least 11% per year, with the biggest increases coming from paid search spending.

Although there are huge problems with click fraud and other advertising options have simpler to understand metrics, paid search continues to catch marketers' eyes, and as SEO becomes simpler to understand and exploit this will make paid search a more viable option. Right now paid search accounts for about $29 billion in ad revenues globally.

For North American marketers display advertising, email marketing and video ads are expected to grow at a slightly slower rate (8% increase) this year to account for about $30 billion in ad spending. Latin American businesses and brands are expected to lead the way in online ad spending over the next five years. The report authors expect Latin American brands to account for $3.5 billion of the total global ad spend by 2015, a 13% yearly growth rate. China and Russia will also have banner years for the next few years as more of their consumer base logs on to the Internet Super-Highway.

Tags: advertising forecast, advertising trends, MagnaGlobal, online advertising

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