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BizReport : Advertising archives : June 03, 2010

Facebook quadruples advertisers in 18 months

The Internet has, of late, been absorbed with the notion that Facebook users are quitting left, right and center. But one Facebook group certainly doesn't appear to be going anywhere fast - advertisers.

by Helen Leggatt

Facebook has passed the half billion mark and continues to attract more and more users despite reports of desertion, privacy concerns and an attempt at a Quit Facebook Day.

While some disgruntled users may be considering abandoning their Facebook profiles there's one group that can't seem to get enough of Facebook - advertisers.

Since the beginning of 2009 Facebook claims to have quadrupled their advertiser numbers which include the likes of Procter & Gamble Co., Toys "R" Us Inc. and Virgin America Inc. However, no figures were released to back up the claim.

"We're very well positioned as people come out of this current economic situation," Mike Murphy, vice president of global sales, assured BusinessWeek. "What we've become is absolutely core to marketing campaigns."

Earlier this year comScore released data showing Facebook served up more banner ads than any other website on the Internet during the first quarter of 2010.

In the first 3 months of this year, the social networking giant served up a whopping 176.3 billion ads - more than 50 billion each month, more than one billion a day. That total represents 16.2% of the total number of banner ads served up across the entire Internet.

Tags: Facebook, online advertising, social media, social network

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  • WOW, probably explains why they did not shed any tears on the 500,000 people that left over the privacy issues.



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