RSS feed Get our RSS feed

News by Topic

BizReport : Advertising archives : June 07, 2010

Bizo offers self-serve ads for $5 per day

There is a new answer for small businesses with small ad budgets: self-service ad platform Bizo has launched BizAds. The platform allows marketers to create and launch ads for $5 per day. Marketers with small budgets can spend as little as $5 per day or as much as $300 per day on demographically targeted ads.

by Kristina Knight

bizojpg.jpgThe platform uses a cookie to track business users' behaviors and information with Bizo's business partners. Marketers create text ads within the BizAds suite, they can also upload already-existing creative copy or completed ads to use within the hub.

The demographic data collected includes the company size, seniority, job function and location of the business user. This type of information can help B2B marketers better serve the marketplace because Executive level business users have inherently different needs than an entry-level assistant, for example.

Self-service ad platforms are nothing new to the online marketplace. The key to using self-serve options to the best effect is to have a creative team in place which knows how to engage and convert the consumer. Self-serve means your ad is dependent on your team; an ad team from the ad platform won't correct misspellings or ask if you really want to offer a 50% discount on all products rather than a 10% coupon for a specific product. For those reasons many marketers choose to use already-created creative copy, a viable option especially when targeted a very specific marketplace like B2B.

Tags: B2B, B2B ads, B2B marketing, BizAds, Bizo, online advertising, self-serve ad platform

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.