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BizReport : Ecommerce archives : June 15, 2010

Adlucent helps retailer increase revenue 100%

Retail SEM firm Adlucent pushed more than 100% revenue growth (YoY) for an office supplies etailer. Adlucent helps online brands increase sales numbers by obtaining highly qualified leads and then converting those business leads. For the etailer, Discount Office Items, Adlucent managed a variety of search campaigns for the many categories the etailer has in-store.

by Kristina Knight

adlucent.gifAdlucent's Deep Search platform managed the categoried campaigns for the millions of products in the Discount Office Items catalog; the platform focused first on the most profitable items to help boost revenue. In just three months, the etailer had increased revenue 100% (YoY) and expanded the company's keyword coverage by 1000%.

"Retailers are incredibly sophisticated marketers," said Jon Armstrong, Adlucent CEO. "They come to us when they have reached the limitations of their current search marketing campaigns. Our unique services help our retail customers drive additional revenue and profit."

"The firm's pay for performance model gives me the confidence that our campaigns are optimized to hit revenue targets, rather than monthly spending goals," said Tim Horton, Discount Office Items CEO. "That means I no longer have to worry about whether our ad budget is being spent in the right place, because we both have the same motivation."

Search marketing is expected, along with display advertising, to lead the online ad spend's growth over the next few years. Because marketers can see results from search campaigns very quickly, many small- to mid-sized businesses are turning to search as a big part of their online strategy.

Tags: AdLucent, Deep Search, Discount Office Items, ecommerce, search campaign, search marketing

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