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BizReport : June 25, 2010 Archive

June 25, 2010 Archive

Ecommerce | June 25, 2010

UK ECC: British embrace cross-border e-commerce

Access to a wider universe of suppliers coupled with the ability to compare products and prices has driven the popularity of online shopping in Europe, particularly among U.K. shoppers, according to new research from the U.K. European Consumer Centre (UK ECC). >>

Email Marketing | June 25, 2010

What motivates consumers to disclose their email address?

The second research brief in ExactTarget's "Subscribers, Fans and Followers" research series has been released. Called "Email X-Factor", the study investigates consumers' motivations for engaging with companies through email. >>

Ecommerce | June 25, 2010

Taleee launches app for consumer opinions

A new iPhone app from consumer opinion hub Taleee has benefits for both consumers and etailers. How? Because the opinions offered by consumers can be matched to etailer or branded offerings throughout the mobile web. >>

Advertising | June 25, 2010

3 tips to reduce ad's value erosion

The online marketplace becomes more crowded by the day, but that doesn't stop more marketers from logging on or from experienced marketers from launching yet another display advertising campaign. The real problem? Because of the crowdedness of the market consumers are more and more removed from the advertiser. To stop this trend marketers need more impactful advertising. >>



Trends & Ideas | June 25, 2010

Zogby Poll: Social media trumps traditional in trust stakes

Consumers put more trust in technology giants Apple, Microsoft and Google than they do social networking sites. But both score higher in the trust stakes than traditional media. >>