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BizReport : June 24, 2010 Archive

June 24, 2010 Archive

Internet | June 24, 2010

Internet traffic in England plummets during World Cup matches

The world is watching and following the World Cup on televisions, mobile phones and, of courses, online. But what effect has the football tournament had on Internet traffic and search levels? >>

Blogs & Content | June 24, 2010

YuMe ups level of brand security in video space

With the popularity of social networks, user-generated content sites and the sheer amount of content available on the web, brand security has become increasingly important. It is relatively simple to know what to expect from an ad placed next to a popular television show or syndicated column in a local newspaper. In the online space, video content is more difficult to decipher. >>

Blogs & Content | June 24, 2010

Study discovers what women really want

...from the Web, that is. A new study from Unicast finds that women want a few very specific items from the Web during the summer holiday. Knowing what those things are will spell the difference between a profitable and a lackluster summer advertising campaign. Why? Because even though women still make less money than men, women are now in control of family purse-strings. >>

Social Marketing | June 24, 2010

Avoid disaster - formulate a social media strategy

While it's encouraging to see many businesses embrace social media, a new study from Digital Brand Expressions has found that many are left exposed by the lack of a corporate social media strategy. >>

Research | June 24, 2010

Study: Small biz is figuring out the Web

Big brands and companies may have higher profiles when it comes to online thinking, but a new study says small businesses are catching up quickly. Although most small- to mid-sized businesses don't have the additional staff to dedicate workers to online, social or mobile marketing efforts, a new study from American City Business Journals indicates that small businesses are holding their own in the marketplaces. >>