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BizReport : June 23, 2010 Archive

June 23, 2010 Archive

Ecommerce | June 23, 2010

RetailMeNot: Top online coupon travel-related

Coupon traffic this May reached 13.6 million users, a 42% increase from 9.61 million users in May last year. In total, online coupon users generated $31.1 million in sales, a 42% jump from $22 million in May 2009, according to new data released by RetailMeNot.com. >>

Social Marketing | June 23, 2010

Bazaarvoice socially connects marketers, consumers

Connecting with consumers in the online space is much more difficult than throwing up a social network shingle and waiting for them to arrive. Ask any marketer from a nationwide brand to a small town mom-and-pop and you'll get the same answer: social marketing is time intensive. A new suite of tools set up specifically for the social space may help. >>

Advertising | June 23, 2010

Three partners agree to share info with LucidMedia's DSP

The information provided to marketers using LucidMedia's demand-side platform (DSP) will soon have much more impact, thanks to new partnerships with the company. eXelate, AlmondNet and BlueKai have all agreed to share information through the DSP, giving marketers much more access to audience targeting. >>

Email Marketing | June 23, 2010

Report: 25% of global spam is World Cup related

Don't reference the World Cup in your emails, marketers. That may as well be the headline for the lastest information from MessageLabs, which found that about 25% of all spam, worldwide, is related to the World Cup. Spammers are using the Football (Soccer) tournament to target consumers around the globe. >>



Advertising | June 23, 2010

New "Power I" system will step up ad transparency

Ad transparency will be taken to a new level if a current trial of the "Power I" button takes off. The new add-on for ads, being backed by top brands, will give consumers an insight into what data was used to target the ad and give them the opportunity to opt-out. >>

Internet | June 23, 2010

McAfee research reveals teens' secret online lives

Children are leading secret lives online, according to new research from McAfee, with many deceiving their parents at home or leaving the house to log on. This is a report that all parents need to read. >>