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BizReport : June 17, 2010 Archive

June 17, 2010 Archive

Search Marketing | June 17, 2010

What's not to Like? Facebook button spreads

That little, blue "thumb up" icon is getting everywhere and just when you thought it couldn't possibly find somewhere else to pop up - it does. Today, Facebook's "Like" button gets a new location. >>

Advertising | June 17, 2010

News sites see highest display ad CPMs, lowest impressions

Display ads on news websites may not attract as many impressions as those on social networks but they do command the highest CPMs, according to new figures released by comScore. >>

Ecommerce | June 17, 2010

NRF Forecast: Dad's, etailers will make out on Father's Day

This year may be the year that dads around the globe feel as appreciated as moms. Why? According to the National Retail Federation while Mother's Day is still tops for spending, this year Father's Day will see a big increase as kids remember their dads. The NRF 2010 Father's Day Consumer Intentions and Actions Survey expected the Dad's Day spend to increase by nearly $10 billion this year. >>

Mobile Marketing | June 17, 2010

Verizon taps Zoove for mobile dial codes

Mobile service provider Verizon has partnered with direct response network Zoove for mobile dialing codes. Mobile dial codes are one way for brands and businesses to connect with opt-in mobile consumers through daily deals, applications, coupons and text messaging options; the ads and deals are delivered directly to the consumers' mobile device. >>

Advertising | June 17, 2010

Study: Internet's affect on WOM as good as television

From product placements to infomercials, television has been the reigning king of Word of Mouth (WOM) marketing for decades. But there is a not-so new competitor on the block, who may surprise many brands. According to a recent study the Internet has as good an impact for WOM efforts as television. >>

Email Marketing | June 17, 2010

Silverpop: U.K. winning 'inbox clutter' battle

Carefully crafted, relevant and consumer-centric email campaigns are crucial to maximizing ROI and improving overall results in today's crowded inboxes. A recent Silverpop study found that U.K. retailers are particularly savvy at ensuring their email messages rise above the clutter. >>