BizReport : June 16, 2010 Archive

June 16, 2010 Archive

Social Marketing | June 16, 2010

Survey reveals which Facebook ads users prefer

Back in 2007, when Facebook announced its intention to place ads on the social networking site, many users were outraged. Now, it seems, the question isn't just whether they like ads in their social space - it's which ads they prefer. >>

Social Marketing | June 16, 2010

ForeSee introduces new social media ROI measurement tool

Key to the wide-spread adoption of social media by marketers is the ability to measure its impact and return on investment. Online customer satisfaction firm ForeSee Results has just introduced a new service aimed at providing marketers with just such information. >>

Advertising | June 16, 2010

Major TV network set to double online ads in video

Online episodes of television shows generally contain just a few minutes of ads, but this could be about to change as a major television network moves to increase the amount of ads shown during online programming. >>

Blogs & Content | June 16, 2010

eXelate launches publisher data exchange platform

A new platform from online targeting firm eXelate may help online publishers better manage and aggregate data for exchange with their premium partners. The platform, called teXi:PM is a private marketplace for online publishers to exchange data with advertising agencies, brands and advertisers. >>

Advertising | June 16, 2010

Reports: Ad space, E-Commerce rebounding in Q1

Have we finally reached the point where advertising numbers are coming back? Where consumers have shrugged off savings for purchases? We may be closer, at least. In both ad spending and ecommerce, more money was spent in Q1 2010 than in Q1 2009. >>

Blogs & Content | June 16, 2010

Reports: iPad changing the game for advertisers, publishers

Early data on iPad ads indicate that the tablet is pushing higher ad engagement than traditional mobile or online ad formats. According to a new report from textPlus, Pointroll and AdMarvel consumers are spending more time with ads on iPads, and are more likely to complete a video ad. >>