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BizReport : June 15, 2010 Archive

June 15, 2010 Archive

Internet | June 15, 2010

PriceGrabber: Optimistic consumers believe end is nigh

Many believe the world will end in 2012, while others believe that it's the recession that will end that year, according to a new Consumer Behavior Report from PriceGrabber.com. >>

Social Marketing | June 15, 2010

Syncapse puts value on Facebook Fans' heads

How much is a Facebook Fan worth to a brand? Ten dollars? Fifty, even? No, it is way more than that according to new figures released this week by social media marketing firm, Syncapse. >>

Internet | June 15, 2010

Pew: Youngsters monitor, manage their online reputation

Despite being in their reckless years, young adults are being far more vigilant about their online digital reputations than older generations, according to new data from Pew Research Center. >>

Search Marketing | June 15, 2010

Searchlight SEO launches, helps manage organic search

After several months of private testing, Conductor is launching Searchlight for public consumption. The search engine optimization platform is said to help brands manage natural search rankings by analyzing areas in which the company's search offerings fall short. >>



Ecommerce | June 15, 2010

Adlucent helps retailer increase revenue 100%

Retail SEM firm Adlucent pushed more than 100% revenue growth (YoY) for an office supplies etailer. Adlucent helps online brands increase sales numbers by obtaining highly qualified leads and then converting those business leads. For the etailer, Discount Office Items, Adlucent managed a variety of search campaigns for the many categories the etailer has in-store. >>

Ecommerce | June 15, 2010

Akamai's pixel-free ad options gaining traction

Online services firm Akamai's pixel-free ad platform for brands is showing significant traction for online retailers. By taking away the pixels, marketers need not worry about consumers whose browsers, computers or preferences do not load pixels. It is billed as able to 'capture up to 100%' of online audiences without pixel implementation. >>