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BizReport : June 9, 2010 Archive

June 9, 2010 Archive

Social Marketing | June 09, 2010

94 product/brand Tweets broadcast every second

The micro-blogging behemoth continues to grow, according to new data revealed this week by Internet uptime monitoring firm Pingdom, with the number of daily Tweets blasting past another milestone. >>

Social Marketing | June 09, 2010

Hitwise: Socnet popularity trumps search in U.K.

It would seem Internet users prefer finding out information from each other rather than via search engines, if Hitwise's latest figures from the U.K. are anything to go by. >>

Ecommerce | June 09, 2010

Marketers need to consider dynamics of multi-generational households

Around 49 million Americans lived in a multi-generational family household 2 years ago and partly due to the recession that number continues to grow. A new report from Luminosity Marketing introduces a new group of adult consumers adding to the multi-generational household boom - Boomerangers. >>

Ecommerce | June 09, 2010

Digital River upgrades e-commerce solution

Running your etailing hub may be simplified with an upgraded Digital River interface. The global e-commerce solutions firm has enhanced its platform for etailers and online merchants to improve analytical tools and website optimization. The upgraded platform should help merchants launch, monitor and change new online campaigns. >>



Advertising | June 09, 2010

Demandbase platform identifies, funnels online shoppers

A new application for merchants or customer service entities should help to funnel traffic to the appropriate vendors. From Demandbase, the platform first identifies who has logged on and then funnels that visitor to the appropriate assistance provider. For example, an existing business client would be funneled to an assistant who works with existing clients rather than an assistant who focuses on new clients. >>

Advertising | June 09, 2010

Rising Tide Co-Op launches ASq video format

A new video advertising format offers consumers more choices in their ads. Called ASq, the format gives consumers the option of choosing one of three pre-roll video ads. Digital video ad platform Panache, along with the Publicis Groupe's VivaKi hub have partnered with other video pioneers to create and develop the ASq option. >>