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BizReport : June 4, 2010 Archive

June 4, 2010 Archive

Search Marketing | June 04, 2010

Google tests Tweets in display ads

It wasn't long ago that Tweets began appearing in Google's search results. Now, Twitter is set to be even more prominent on Google searches as the search giant tests display ads integrated with Twitter. >>

Advertising | June 04, 2010

IAB study shows European online ad spend grew in 2009

More was spent on online advertising in Europe last year than in 2008, according to a new report from the Interactive Advertising Bureau Europe, and while growth was small it was the only advertising channel to witness any increase at all. >>

Social Marketing | June 04, 2010

Social media used to broadcast brand, product preferences

Not only are people using social media to say "hey, look what I'm doing right now" or "here's where I'm going next week", they're also using it to tell others exactly how they feel about brands and products. >>

Blogs & Content | June 04, 2010

World Cup streaming potential could push huge revenue

Less than a month to go before the World Cup takes center stage around, well, the world. Soccer, to those of us in America, or football teams will be watched and betted on, cheered and rallied around. What's more, the online potential could give the World Cup it's largest audience ever. You don't think so? Think again. >>

Mobile Marketing | June 04, 2010

Crisp Wireless: Adhesion units outperforming standard banners

Just a few weeks after the launch of Crisp Wireless's new Adhesion advertising units, the numbers show these placed ads are outperforming standard mobile banner ads 2 to 1. Adhesion ad units are placed and remain in a particular position within the mobile screen; the ads have been deployed in both smartphone and tablet forms. >>

Viral Marketing | June 04, 2010

Video platform matches consumers, brands

AdGenesis Digital has launched a new video platform which matches consumers with brands and rewards in real time. The platform allows the consumer to 'exchange' their buying preferences for relevant ads and rewards from brands. It is currently available on mobile and online platforms and will release soon for ITV. >>