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BizReport : June 3, 2010 Archive

June 3, 2010 Archive

Advertising | June 03, 2010

Facebook quadruples advertisers in 18 months

The Internet has, of late, been absorbed with the notion that Facebook users are quitting left, right and center. But one Facebook group certainly doesn't appear to be going anywhere fast - advertisers. >>

Internet | June 03, 2010

Most press releases distributed without links, multi-media

In an online digital world, where content can be created and shared in multiple formats, it is surprising to find many press releases are still distributed without even so much as a hyperlink. >>

Research | June 03, 2010

Are games making consumers smarter?

Yes. That is the take-away from a recent East Carolina University study; the results were presented at the 2010 Games for Health Conference in Boston. Researchers with ECU's Psychophysiology Lab found that people who play online games improved their cognitive function. >>

Advertising | June 03, 2010

Study: Consumers ARE watching DOOH presentations

If you're among the many who believe those digital video signs and billboards are simply a nuisance, you may want to re-think that belief. Why? According to a recent Arbitron study digital video display units, a growing part of the Digital Out Of Home (DOOH) ad spend, attract about 70% of the public's attention (past month) and 52% of the public's attention (past week). That is a greater amount of attention that either the Internet or Facebook receive. >>

Research | June 03, 2010

BlueKai releases 'white label' registry

Online advertisers and publishers have a new solution for data collection: BlueKai has released a white-label version of its industry leading platform. BlueKai is the largest data auction marketplace in the world, with the addition of a white-label segment, marketers and publishers will have another solid solution for data collection. >>

Mobile Marketing | June 03, 2010

Berg Insight predicts significant growth in European location-based service revenues

Revenues from location-based services in Europe are set to almost double over the next five years thanks to increasing sales of smartphones, according to new research from Berg Insight. >>