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BizReport : Blogs & Content : May 14, 2010

Online population in Mexico up 20% YoY

When it comes to fast-growing online segments, all eyes seem to be focused on the Asian markets. But according to comScore there is another fast-growing segment in the Western Hemisphere: Mexico. According to a recent report the Mexican online population skyrocketed by 20% in from 2009 to 2010.

by Kristina Knight

The numbers show a strong increase in online consumers age 15 and older from Mexico from March 2009 to March 2010, with most logging on to Microsoft sites. Google, Yahoo and Facebook are also popular launching hubs for the Mexican population.

"With more than 15 million Internet users in Mexico and growing fast, advertisers are increasingly turning to the digital medium to reach their desired audiences with increased sophistication and efficiency," "> said Iván Marchant, comScore Country Manager for México.

For all that Google is leading the US population online, Microsoft led 90% of the Mexican online population (14.268 million consumers) onto the Internet for the year. Google led 14.218 million consumers online, a close second. Yahoo (9 million unique visitors) and Facebook (8.7 million unique visitors) are also big draws. On average consumers increased the time spent online by 29%. Total pageviews (41% increase) and total online visits (42% increase) also showed strong increases for the year.

One note: there is room for improvement in their favorite hubs in the minds of many Latin Americans, primarily women. According to research from Sophia Mind, about 85% of Latinas feel their needs aren't being met online, specifically in the social realm.

By properly targeting the Latin American audience with content, offers and advertisements, brands could spark a large growth rate.

Tags: comScore, Mexican online population, online consumers, online population

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