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BizReport : Social Marketing : May 17, 2010


New ad network bursting with moms.

Burst Media has launched the "Burst Moms Network" for advertisers who want to reach moms online while minimizing media waste.

by Helen Leggatt

Moms are online powerhouses. They blog, communicate, socialize, research and purchase via the Internet. In fact, American moms make 80% of all discretionary purchases - 90% of all food, 55% of consumer electronics and 65% of all car purchases - and 35 million of them are actively engaged online.

Burst's new network has been developed with the knowledge that many brands are desperate to reach online moms and, to that end, includes over 170 top quality websites that are mom-saturated, including the likes of Yeah Baby, Modern Mum and JustMommies.

The Burst Moms Network
reaches these active shoppers and household decision makers, and the audience's key demographic make-up includes:
- 63% of visitors to the Burst Moms Network shopped online in the past 6 months (comScore Media Metrix 2008)
- 90% of the Network's visitors are responsible for their household's grocery shopping (site opt-in survey)
- 12.3 million unique views/month (comScore Media Metrix 2008).

According
to Judy Schumer, co-founder of MomsWhoThink.com, another mommy website that is part of Burst's Mom Network Judy Schumer, "Burst's Moms Spotlight program makes it easy for advertisers to reach our highly valued audience while we continue to produce and deliver the best moms-focused content available on the web. The 'Spotlight' offers a unique opportunity for advertisers to promote their products and services to actual household decision makers like our audience."






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