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BizReport : Ecommerce archives : May 27, 2010

eMarketer: Search, banners to lead ad spend increases

An updated forecast from eMarketer indicates that the online advertising spend is on the up, helped in part by the increases in spending for search and banner ads. According to the updated forecast, marketers are investing more in search and banners, helping to increase the overall ad spend by about 11% this year.

by Kristina Knight

This is another indicator that the economy as a whole is in recovery. If consumers weren't researching, shopping around and buying marketers would still be holding back a chunk of their advertising budgets. With consumers headed back to stores, both online and offline, marketers are doing the same.

According to eMarketer researchers the online advertising spend is now expected to reach $25.1 billion in 2010, that is an increase over previous predictions which had the ad spend coming in at just under $23 billion. The outlook is even better looking ahead to 2014.

The report expects the online ad spend to reach $27 billion in 2011, $30.5 billion in 2012 and $33.2 billion in 2013. By 2014 the online ad spend is expected to reach just over $36 billion.

Search and banner advertising are expected to lead the way. The report finds that search marketing will lead the way with a nearly 16% increase year over year. Banners, meanwhile, are expected to increase by about 8%. Video is by far the highest increasing segment, but there are still many marketers who choose not to use video platforms. The video segment is expected to show increases of more than 42% through 2012, when things slow to about a 34% growth rate.

Tags: advertising spend, consumer habits, ecommerce, eMarketer, online advertising

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  • I always keep up with eMarketer and MarketingSherpa reports and stats. They are constantly confirming the rise in investments for online marketing campaigns of every kind. As many businesses cut down on their offline and print marketing, they are still investing in the Internet for their viral marketing strategies. Good to hear for all of us involved with email campaign software.



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