News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Conduit's App Marketplace pushes past 100 million users
When it comes to apps, all the kids have them. More importantly, however, is that adult app users are catching up quickly, pushing even more revenue and brand interactions into both the mobile app realm and the browser app realm. According to a new report from app marketplace Condiut more than 2 billion branded interactions are launched through their browser-based apps each month.
"The rapid growth of the Conduit App Marketplace and the Conduit Network is a testament to the power of instant communications and marketing based on constant engagement with users," said Adam Boyden, Conduit president. "Conduit is transforming the way online content is being shared and consumed."
Conduit reports that 19 new users join the network each second, driving 2.14 billion branded interactions each month. Publishing partners such as Major League Baseball, Fox News and Time Warner Cable have signed on to distribute apps to the ravenous consumer base. On average, new apps are delivered to 75 million new users each month. Forty apps within Conduit's space have more than one million active daily users.
Compare that with the mobile app space where, according to research from comScore, theaverage mobile subscriber uses texting capabilities most often from a smartphone (64%). However, they are also accessing social networks (18%), downloading apps (27.5%) or playing games (21.9%). And, keep in mind, that accessing soc-nets through a mobile device is usually app-based and many games are app-based as well.
The mobile audience can also be a boon because of their loyalist tendencies. A recent Crowd Science report found that Andoid and iPhone consumers are very loyal to their favorite brands. Both Android and iPhone consumers insist that when it comes time to upgrade their mobiles they will stick with their current brand.
While mobile and browser apps have slightly different user bases it is interesting to note that the most popular apps in both spaces present content opportunities for brands. Consumers using apps, whether through a mobile device or on their current desktop, are looking for news and headlines or information about a business, product or service.
- Big brands' ads found playing before ISIS YouTube videos
- Image-based social networks up their ad game
- Few help desk systems are cloud-based
- Survey: Phablets fastest growing mobile device
- Brands: How content should change your mobile strategy
- In-store sales down for Valentines finds report
- Top 3 tips for non-profits to succeed in digital
- Ad RoundUp: Partnerships increase ad support across channels
Featured White Papers
- Measure What Matters: Five Features to Enable Now On Google Analytics
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization. Unfortunately, in...
- A lot of what you know about email marketing could be wrong
There is a lot of email-marketing advice floating around out there. And, frankly, a lot of it is bad. Hunches...