May 31, 2010 Archive

Trends & Ideas | May 31, 2010

Report: More consumers spend more real money on virtual goods

Sales of virtual goods in North America are continuing to rise according to a recent report from research firm Magid Associates and online game monetization company PlaySpan, but where are they being purchased from? >>

Mobile Marketing | May 31, 2010

Mobile Internet use down, session duration down

Last year, Millennial Media put reach and engagement at the center of a new set of monthly, advertiser-focused metrics to give a better understanding of the U.S. mobile ad market. This month the mobile advertising platform released their one year anniversary report for April showing mobile usage and advertising continues to rise. >>

Ecommerce | May 31, 2010

Kelkoo: Price main barrier to consumers going green

A recent report from the U.K. found that while sales of "green" products are set to double in Europe by 2015, many shoppers are being put off saving the planet by the high prices demanded. >>

Social Marketing | May 31, 2010

Top 3 social tips for small businesses

When it comes to small businesses budgets are tight and time is even tighter. This is why many have tried to incorporate social networks into the advertising plan. But, although the small business owner may have the best of intentions, social network marketing can take more time and money than they have available. To make the most of social marketing, small businesses need a plan. Here are three tips from Pam Springer with Manta. >>

Mobile Marketing | May 31, 2010

JiWire: Half of mobile consumers act on app ads

When it comes to those small text ads or screen-takeovers on mobile apps, consumers are engaging. According to JiWire's Q1 report about half of mobile consumers surveyed said they had acted on an app-vertisement in the past. Nearly 20% reported they made a purchase from an app ad in the past. >>

Advertising | May 31, 2010

Inside INdiana Business taps Cantaloupe for video experience

Marketers interested in Indiana demographics have a new way to engage and hopefully convert. Inside INdiana Business has partnered with Cantaloupe.TV for a more engaging video experience. Cantaloupe will serve content and ads within the Inside INdiana Business portal. >>

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