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BizReport : May 27, 2010 Archive

May 27, 2010 Archive

Social Marketing | May 27, 2010

Report: B2B firms embrace social media

B2B firms haven't usually scored highly on the social media usage front but, while they may not be engaging as regularly as their B2C counterparts, a new survey from marketing agency White Horse found they are now embracing social media. >>

Law & Regulation | May 27, 2010

IAB wants pan-EU support before labeling behaviorally targeted ads

After an investigation into the use of behavioral data for tailored online ads and pricing, the U.K.'s Office of Fair Trading (OFT) is trying to hurry through a method of identifying such ads to consumers. >>

Ecommerce | May 27, 2010

Rubicon grabs SiteScout, hopes to increase brand security

It seems new malvertising strains and botnets are identified each week. The problem is worrisome, but backburnered by many brands and marketers because they don't know how to fight back. Enter the Rubicon Project and it's acquision of SiteScout, a deal which should help marketers protect their brands through enhanced ad security. >>

Mobile Marketing | May 27, 2010

Study: Emerging channels hot, still have room for growth

When it comes to the latest and greatest, marketers are embracing early. That, according to the recent 2010 Omniture Online Analytics Benchmark Survey. However, even though marketers are embracing social, video and mobile there is still room for improvement in campaign execution and room for more marketers in the stream. >>



Ecommerce | May 27, 2010

eMarketer: Search, banners to lead ad spend increases

An updated forecast from eMarketer indicates that the online advertising spend is on the up, helped in part by the increases in spending for search and banner ads. According to the updated forecast, marketers are investing more in search and banners, helping to increase the overall ad spend by about 11% this year. >>