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BizReport : May 26, 2010 Archive

May 26, 2010 Archive

Ecommerce | May 26, 2010

Webcredible: Consumers hate surprises at checkout

Unless they are of benefit, such as a money-off coupon or a free-delivery option, consumers dislike surprises when they reach your online check-out. Webcredible's recent survey findings reveal what niggles them most while we list a few ways to iron out any creases in your checkout process. >>

Advertising | May 26, 2010

Massive study demonstrates power of in-game advertising

Today's gamers come in all shapes and sizes and their ranks aren't limited to withdrawn teens in darkened bedrooms. Instead, gaming has become a mainstream activity and with the number of gamers growing, and the time spent gaming increasing, advertisers are honing in on the environment. >>

Advertising | May 26, 2010

Google discloses size of its ad network

Earlier this week Google disclosed the revenue shares for their two main AdSense products. It appears Google is taking that "spirit of greater transparency" one step further and has now revealed the size of its extensive and lucrative ad network. >>

Blogs & Content | May 26, 2010

Metacafe's Movies launch offers access to young demos

Young people love movies. Whether summer blockbusters or small indie flicks, go to your local movie theatre on a Friday or Saturday night and you'll see throngs of teens and 20-somethings looking for a good movie. Which makes the Metacafe Movies release an important place for marketers to be. >>

Advertising | May 26, 2010

Clash-Media's purchase of Trigga gives global marketers context

This week Clash-Media, a global lead generation hub, acquired Trigga, an engagement/targeting technology which should give marketers access to more in-market consumers. The entertainment news and lifestyle segments of the online content world are growing quickly as more consumers log on rather than wait for their favorite televised entertainment shows to air. The addition of Trigga to Clash-Media's stable should give marketers more insight into this marketplace. >>

Advertising | May 26, 2010

Tablet market skyrocketing, opportunities for marketers abound

Marketers looking for the Next Big Thing with which to capture consumers' attention may want to look a little more closely into the tablet computing market. Not to develop or invest in the development of tablets, leave that to the likes of Apple and Microsoft, instead marketers need to consider how to engage tablet consumers within the ad space. More than 7 million consumers are expected to be 'tableting' by year's end. >>