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BizReport : May 25, 2010 Archive

May 25, 2010 Archive

Ecommerce | May 25, 2010

Video reviews - the next generation of word-of-mouth

Product reviews are now truly ensconced in e-commerce. Consumers seek them out to aid making a purchase decision and savvy online retailers welcome them - good or bad. VideoGenie is taking online product reviews a step further and enabling consumers and brands to connect via one of the fastest growing channels around - video. >>

Social Marketing | May 25, 2010

eMarketer: Socnet use will continue to grow

While reports of Facebook users quitting, or considering quitting, the network are rife it seems that social networking use in general will continue to attract more and more users over the next few years. >>

Advertising | May 25, 2010

comScore releases Smart Control

A new release from comScore's AdEffx platform should help marketers by providing more accurate metrics throughout each phase of an online campaign. Called Smart Control, the platform allows marketers and agencies to measure homepage takeovers, integrated ad placements or specific audience ad purchases and other emerging segments of the online marketplace. >>

Advertising | May 25, 2010

Razorfish: 2009 social media, mobile ad spend tiny

Despite social media and mobile use skyrocketing, advertisers are only committing a small amount of their ad spend to the channels, according to new data released by interactive agency, Razorfish. >>



Social Marketing | May 25, 2010

Where2GetIt finds businesses on Facebook, tells consumers

Several notable brands have signed on to be 'found' on Facebook. The new option, from Where2GetIt, allows businesses in Facebook's space to launch a simple business locator which then helps consumers find local addresses for regional or national brands. Chick-fil-A, Carhartt and Cooper Tire are three of the first brand names to sign on with the service. >>

Email Marketing | May 25, 2010

MessageLabs: The Return of the Storm Botnet

An old favorite, sarcastically speaking, in the email world has returned: this month, MessageLabs found that the infamous Storm Botnet has reappeared on the Spam horizon. Researchers found the first incidents of Storm spamming consumers on April 30, 2010 and by May 8, the botnet's spam messages accounted for just over 1% of the total spam out there. >>