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BizReport : May 21, 2010 Archive

May 21, 2010 Archive

Internet | May 21, 2010

Employees unaware boss scrutinizing socnet profiles

A large number of U.K. employees are unaware that their superiors are viewing their social media profiles, which would explain why so many use the environment to criticize their boss and workplace. >>

Mobile Marketing | May 21, 2010

Juniper forecasts surge in location-based service use

With more consumers using mobile Internet and mobile devices incorporating GPS receivers becoming more accessible, Juniper Research estimates that over a billion people will be using location-based local search and information services by 2014. >>

Blogs & Content | May 21, 2010

Americans planning for more summer vacations this year

In what is likely one of the strongest indicators that the public feels the worst of the economic recession is in the past, Burst Media is reporting that nearly 30% of Americans plan to take more vacations this summer than in 2009. Nearly 45% report they'll take 'at least the same amount' of vacations this summer. >>

Mobile Marketing | May 21, 2010

MocoSpace launches chatting app

There's a new way for consumers using Android phones to connect: a chatting app from mobile social network MocoSpace. The company launched its first Android-based chat app this week, giving consumers more ways to connect with favorite social hubs and friends. According to MocoSpace's Mobile Social Graph Report, Android based access to the MocoSpace platform is growing faster than either iPhone or Blackberry access. >>

Advertising | May 21, 2010

Small changes to privacy regs could have big impact

Two marketing professors in North America have completed a new study which indicates that even a small changes to privacy regulations could have a big impact on advertising effectiveness. They compared ad targeting in Europe, where online privacy is much more strict, to targeting in the US and other parts of the world to reach their conclusions. >>