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BizReport : May 20, 2010 Archive

May 20, 2010 Archive

Viral Marketing | May 20, 2010

Mukhtar´s birthday celebration goes viral

What makes a successful viral marketing campaign? The same as a good feature film - emotions. A bybird, Haus and Kadaver collaboration have spear-headed a new campaign for a "Better Bus tour" involving a touching short film bound to make the viewer emotional - I am not afraid to say it, even cry. From one day to the other the popularity of the video shot up from 300.000 to over 750.000 viewers and is unlikely to stop there. >>

Trends & Ideas | May 20, 2010

Edelman: Socnets blur boundary between information and entertainment

Consumers increasingly perceive social networks to be more a source of entertainment than information, according to new research from PR firm, Edelman, leading to a new trend - social entertainment. >>

Trends & Ideas | May 20, 2010

(RED) taps VideoEgg for documentary launch

(RED), the awareness arm of the Global Fund, has tapped VideoEgg to help deliver an engaged and interested audience to its launch of a new documentary, "The Lazarus Effect". The documentary chronicles the lives of four African people dealing with AIDS. The partnership also marks the beginning of a new VideoEgg campaign, which will track and display engagement stats. >>

Ecommerce | May 20, 2010

Mother's Day is in the books, are you ready for a Father's Day boom?

Unlike the Christmas holidays when consumers plan months in advance for gifts, Valentine's Day, Mother's Day and the upcoming Father's Day holidays have the tendency to sneak up on consumers. The sneaking up factor is the key takeaway from CashStar's recent Mother's Day report, which found that two-thirds of consumers waited until the literal last minute to buy gifts. >>

Advertising | May 20, 2010

Optimism reigns as 2010 online ad spend forecasts revised

As marketers move budgets online, Internet ad spending in the U.S. is expected to increase by over 10% this year, according to eMarketer. >>

Mobile Marketing | May 20, 2010

Facebook launches free-to-access mobile website

With reports it's about to reach half a billion users, Facebook continues its quest for more with the release of a new mobile website designed to entice those mobile users who don't have the latest gadgets or extensive data-plans. >>