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BizReport : May 12, 2010 Archive

May 12, 2010 Archive

Social Marketing | May 12, 2010

Sponsored conversations expected to grow

Sponsored conversations, which compensate social media users for discussing brands' products, grew to $46 million in 2009 and this growth is set to continue reaching $56.8 million this year, according to recent research by PQ Media. >>

Mobile Marketing | May 12, 2010

Advertisers divert budgets to mobile

The mobile audience appreciates and engages with branded apps, while video via mobile is also popular, so it's no wonder that marketers are looking to boost their mobile ad budgets over the coming year and are eyeing these formats excitedly. But how effective are they? >>

Social Marketing | May 12, 2010

Study: Latinas want more from social networks, marketers

When it comes to the social marketplace at least one major group of consumers feels underserved: the Latina segment. According to a new report from Sophia Mind, a division of Bolsa de Mulher, Latinas do use the current slate of social networks but many feel the content isn't created with their specific interests in mind. >>

Advertising | May 12, 2010

Resonate launches attitudinal targeting solution


A new targeting solution arrives today from Resonate Networks, this time designed to target consumers according to their beliefs. The platform is designed to help brands or organizations identify and then recruit consumers to become activists, donors or volunteers. Allowing marketers to connect with consumers according to their core beliefs is similar in thinking to connecting via past behaviors. >>



Mobile Marketing | May 12, 2010

Survey: Teens talk text

When it comes to conversation, teens are as likely to text to communicate as the actually speak. That, according to a recent survey by teen marketing hub ChaCha. The platform polled teens to determine how they prefer to communicate. With so many noting a preference for text it then makes sense for marketers to utilize the medium. >>