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BizReport : May 11, 2010 Archive

May 11, 2010 Archive

Email Marketing | May 11, 2010

dotMailer: U.K. retailers' email performance remains poor

For the second year in a row British retailers have shown little sign of improvement in their email marketing techniques, according to a recent assessment carried out by email service provider, dotMailer. >>

Trends & Ideas | May 11, 2010

Facebook deserters - boredom or privacy concerns?

Has Facebook poked the privacy of its users one too many times, or are users simply becoming bored with the social network? Either way, more and more people are looking for information on how to delete their Facebook accounts. >>

Mobile Marketing | May 11, 2010

Myxer: Women more voracious mobile content users than men

A new report from mobile entertainment content firm Myxer, that compares female mobile content consumption habits with their male counterparts, shows women to be, by far, the biggest users of mobile content. >>

Advertising | May 11, 2010

Study: Media buyers like knowing where ads will be placed


Several recent advertising forecast updates indicate that more ad budgets will be pushed into the online space throughout 2010 as the US economy recovers. Where exactly these budgets will be placed is still a guessing game, but one report indicates that content hubs such as ESPN or webMD may reap larger rewards than advertising networks. Why? >>



Advertising | May 11, 2010

Report: Consumers find video through direct navigation


When it comes to online video it is no secret that many consumers are finding content through social networks and search engines, but it may come as a surprise that the bulk of online video is being served through direct navigation. That, according to a recent Brightcove/Tubemogul study. >>