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BizReport : May 10, 2010 Archive

May 10, 2010 Archive

Search Marketing | May 10, 2010

SEO increasingly dominant marketing channel

A new study has identified search engine optimization as an increasingly dominant marketing channel with the vast majority of online retailers surveyed by Practical eCommerce claiming the practice is important to their business. >>

Advertising | May 10, 2010

Why marketing strategy should measure more than clicks

When it comes to the length of time consumers actually spend on-site, everyone knows the higher the rate the better it is for the brand or marketer. Likewise, most marketers believe the number of clicks an ad receives the more engaging the campaign is to consumers. Which one of these perceptions is actually correct? The first. Lucky for all marketers, though, a recent platform addition helps marketers engage beyond clicks >>

Domain Names | May 10, 2010

Opening of new domain extensions potential problem for brands

In just a few months a new brand of domain will be available on the Internet - a non-Latin based world wide web domain extension. In October, three Arab countries will receive the first language-based domains from the Internet Corporation for Assigned Names and Numbers (ICANN), which will allow for domain extensions to be written in a country's language rather than spelled out or abbreviated using the Latin-based alphabet. >>

Ecommerce | May 10, 2010

Invite Media, Almondnet partner for keyword, segmented data

A new partnership in the online space should help more marketers utilized both keyword data and audience segmentation information. This month begins a partnership between Invite Media, an advertising technology company, and AlmondNet, a data aggregator. Through the partnership AlmondNet will provide Invite Media with keyword and segmentation information for the Invite Media user base. >>

Social Marketing | May 10, 2010

Consumers don't put much trust in socnets

Consumers don't trust social networks, forums and blogs as much as they do traditional media such as radio, newspapers and television, according to a new study by Vision Critical, but family still comes first. >>

Mobile Marketing | May 10, 2010

Juniper forecasts retail mobile marketing to exceed $8 billion

Recent research by Juniper Research has found the mobile marketing and retail sector including mobile advertising, smart posters and coupons, will exceed $8 billion globally by 2012. >>