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BizReport : Research : April 19, 2010


YouTube chews up 10% of business bandwidth

Corporate I.T. managers are right to be concerned at the amount of social media use in the workplace as new analysis from Network Box illustrates.

by Helen Leggatt

The use of social media at work is increasing with nearly 7% of all business Internet traffic going to Facebook, according to new analysis by managed security firm, Network Box.

Google (3.4%), Yimg (2.8%), Yahoo (2.4%) and DoubleClick (1.7%) all make up the top five websites visited by businesses in the first quarter of 2010.

Not only do businesses worry about the dip in individual productivity due to the time employees spend browsing social media, but there are also real concerns around security coupled with sheer amount of bandwidth being chewed up by the likes of YouTube and Facebook.

"The figures show that IT managers are right to be concerned about the amount of social network use at work," said Simon Heron, Internet security analyst for Network Box.

"There are two real concerns here: firstly that employees will be downloading applications from social networks and putting security at risk; and secondly the amount of corporate bandwidth that appears to be being used for non-corporate activity."

The top five business bandwidth busters are:

1. YouTube - 10% of all bandwidth used
2. Facebook - 4.5% of all bandwidth used
3. Windows Update - 3.3% of all bandwidth used
4. Yimg (Yahoo!'s image server) - 2.7% of all bandwidth used
5. Google - 2.5% of all bandwidth used

Tags: bandwidth, business Internet, social media










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