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BizReport : Ecommerce archives : April 30, 2010

UK shoppers prefer online to standing in line

The popularity of online shopping is continuing to grow rapidly, with the majority of the British population aged 15 and over shopping online. Such are the findings of a recent IMRG report.

by Helen Leggatt

According to the "British Population Survey/IMRG Online Access and Shopping Report", conducted by e-retailing consulting company IMRG, the percentage of Brits shopping online has passed the halfway mark.

The number first reached the 50% mark in February of this year but at the end of the first quarter 51% had purchased goods via the Internet.

"It is only 10 years since the very first consumer broadband connection was made available, just days after the dotcom bubble burst and most of the business world concluded that e-retail was hype and finished. Since then the value of UK online shopping has grown more than 6,000%", said James Roper, chief executive at IMRG.

Of the over 80,000 people who participated in the study, just over three quarters (76%) had access to the Internet with 13% able to access it from mobile devices.

Tags: e-commerce, online shopping, U.K

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