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BizReport : Ecommerce : April 01, 2010


TheFind granted 6th patent

When it comes to online shopping a huge amount of traffic - at least for now - is coming from comparison shopping engines (CSEs). Each month more consumers logon to CSEs in the hopes of cutting their research time and making purchases more quickly. That, of course, depends on the deals found by the CSE, and that is determined by the software behind the engine.

by Kristina Knight

Last month shopping engine TheFind received its sixth patent grant from the US Patent and Trade Office for yet another document fingerprinting application. Document fingerprinting is TheFind's trademarked web-crawling process which searches the Internet for deals and sales either online or offline.

Although in the midst of a global recession, consumers continue logging onto the Internet to purchase both necessities and expendable items. According to comScore research Q4 2009 saw ecommerce soar to nearly $40 billion, a 4% increase year over year; for the year 2009 saw shoppers spend more than $129 billion online.

comScore chairman Gian Fulgoni said, "As we head into 2010, there is reason for guarded optimism for online retail spending to continue to gain share of consumers' wallets. At the same time, I expect absolute growth to be stymied by continued high unemployment and the deleveraging that is occurring in the economy as consumers exercise their new-found propensity to save."

TheFind's engine searches more than half a million online or local stores to find 400 million products for its 17 million shoppers (monthly). They send quality traffic via website, mobile site and iPhone apps to about 150,000 stores each month.






Tags: comparison shopping engine, comScore, ecommerce, online shopping, TheFind








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  • Jon

    The future of CSE is in addons that provide the info where you are (insite); try Superfish.com





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