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BizReport : Mobile Marketing : April 30, 2010

MocoSpace: Smartphones set to overtake feature phones

When it comes to communication everyone, it seems, wants constant connectivity. But more than that, a new report from MocoSpace indicates that it isn't just connection; consumers now want the ability to do more than talk and they want smartphones with which to make their 24/7 connection.

by Kristina Knight

MocoSpace, a mobile social network, reports that about one-third (30%) of current 'feature phone' consumers are ready to upgrade to smartphones. Of that 30%, there is a 2:1 ratio who prefer iPhones rather than Android phones. Still, there is a strong base for Android phones, with Android traffic increasing nearly 40% in Q1 2010.

The report further indicates:

• One-third of current feature phone users will upgrade to smartphones this year
• Traditional feature phone use dropped by about one-fifth (22%)
• Consumers using iPhone or Android devices stay 'online' about 27% longer than those without smartphones
• Mobile consumers are twice as likely as PC consumers to log on
• Smartphone (iPhone and Android) consumers use or buy virtual currency 72% more often than non-smartphone consumers

"Our data confirms that smartphones encourage longer sessons and also increased purchasing of virtual currency," said Justin Siegel, MocoSpace CEO. He went on to say that iPhone and Android devices are becoming 'central social-networking devices'.

MocoSpace is the fourth largest mobile website (US) with 11 million members. Researchers surveyed 5,000 active MocoSpace users and averaged MocoSpace data over a 30-day time period to reach these results.

Tags: Android, iPhone, mobile marketing, mobile social, mobile trends, mobile usage, MocoSpace, smartphone

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