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BizReport : Social Marketing : April 13, 2010

Marketers willing to commit budget to Twitter

A poll of business users on Twitter found that around a quarter would be willing to pay for additional business functionality on the micro-blogging platform.

by Helen Leggatt polled 850 business users on Twitter and found that 26% would be willing to part with a portion of their marketing budgets in exchange for enhanced business functionality.

While 31% said no, a sizeable chunk of businesses (43%) were unsure.

When asked "Which advertising options would provide the most value to you?" just 21% said they would most want ads that increase their number of Twitter followers.

"Twitter should monetize through promoting suggested users throughout their site and possibly in the feed," said Jeff Foster, co-founder and SEO specialist at

"Businesses could bid on a "price per follower" basis, choosing which location, age group or keywords they wish to target. Like Google and AdWords, this business model will interweave perfectly with their core product."

The majority (68%) said they'd prefer standard display ads with cost-per-click, cost-per-action, or cost-per-impression pricing. Eleven percent said they were unsure.

Tags: advertising, business, micro-blogging, social marketing, Twitter

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