News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Marketers willing to commit budget to Twitter
A poll of business users on Twitter found that around a quarter would be willing to pay for additional business functionality on the micro-blogging platform.
WebBizIdeas.com polled 850 business users on Twitter and found that 26% would be willing to part with a portion of their marketing budgets in exchange for enhanced business functionality.
While 31% said no, a sizeable chunk of businesses (43%) were unsure.
When asked "Which advertising options would provide the most value to you?" just 21% said they would most want ads that increase their number of Twitter followers.
"Twitter should monetize through promoting suggested users throughout their site and possibly in the feed," said Jeff Foster, co-founder and SEO specialist at WebBizIdeas.com.
"Businesses could bid on a "price per follower" basis, choosing which location, age group or keywords they wish to target. Like Google and AdWords, this business model will interweave perfectly with their core product."
The majority (68%) said they'd prefer standard display ads with cost-per-click, cost-per-action, or cost-per-impression pricing. Eleven percent said they were unsure.
- Pinterest introduces new search tool to attract men to the network
- Study: Dirty Data a problem for marketers
- Top 3 things consumers really want from brands
- Surveys: Why social, mobile might rule the Super Bowl
- How new data collection techniques may impact your business
- Photographs among Brits' most treasured possessions
- Restaurant tech can leave servers more time to focus on dining experience
- NRF forecasts bigger spending this Valentine's Day
Featured White Papers
- 6 Blueprints for Social Network Success
The Big 6 social networks offer tremendous marketing opportunites--and each one is very different. That's why Spredfast has assembled our...
- CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock
The way companies use and pay for customer relationship management software has changed significantly over the past decade. Moving from...