News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Marketers willing to commit budget to Twitter
A poll of business users on Twitter found that around a quarter would be willing to pay for additional business functionality on the micro-blogging platform.
WebBizIdeas.com polled 850 business users on Twitter and found that 26% would be willing to part with a portion of their marketing budgets in exchange for enhanced business functionality.
While 31% said no, a sizeable chunk of businesses (43%) were unsure.
When asked "Which advertising options would provide the most value to you?" just 21% said they would most want ads that increase their number of Twitter followers.
"Twitter should monetize through promoting suggested users throughout their site and possibly in the feed," said Jeff Foster, co-founder and SEO specialist at WebBizIdeas.com.
"Businesses could bid on a "price per follower" basis, choosing which location, age group or keywords they wish to target. Like Google and AdWords, this business model will interweave perfectly with their core product."
The majority (68%) said they'd prefer standard display ads with cost-per-click, cost-per-action, or cost-per-impression pricing. Eleven percent said they were unsure.
- Omnichannel retail strategy key to SME success
- UK: Post-Brexit sees rise in overseas online orders
- Study: Time spent with top 100 apps up 10%
- Report: Best practices for loyalty programs
- Expert: How ad blocking is affecting brands now
- Google will penalize mobile websites with pesky pop-ups
- Expert: Brands can recover from endorsement scandal
- Millennials most influenced by family online
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...