News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Marketers willing to commit budget to Twitter
A poll of business users on Twitter found that around a quarter would be willing to pay for additional business functionality on the micro-blogging platform.
WebBizIdeas.com polled 850 business users on Twitter and found that 26% would be willing to part with a portion of their marketing budgets in exchange for enhanced business functionality.
While 31% said no, a sizeable chunk of businesses (43%) were unsure.
When asked "Which advertising options would provide the most value to you?" just 21% said they would most want ads that increase their number of Twitter followers.
"Twitter should monetize through promoting suggested users throughout their site and possibly in the feed," said Jeff Foster, co-founder and SEO specialist at WebBizIdeas.com.
"Businesses could bid on a "price per follower" basis, choosing which location, age group or keywords they wish to target. Like Google and AdWords, this business model will interweave perfectly with their core product."
The majority (68%) said they'd prefer standard display ads with cost-per-click, cost-per-action, or cost-per-impression pricing. Eleven percent said they were unsure.
- UK consumers will have 12 billion click-to-call conversations this year
- Brands risk reputation when delivery speeds do not match purchaser expectations
- Ad experience improves but ad blocking still rising
- Research reveals power of user-generated images in reviews
- Study: Visuals important in reviews
- Consumers increasingly comfortable with mHealth options
- Study: Personalization important for rewards
- Retailers: How to use out-of-store events to engage
Featured White Papers
- The Keys to a 'Stop 'em & Grab 'em' Landing Page
Follow these keys when developing your landing page, and in no time you will have all of the traffic and...