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BizReport : Mobile Marketing : April 12, 2010


Greystripe: Over half of advertisers want Flash ad units for iPad, iPhone

Mobile in-game ad network, Greystripe, asked their advertisers what kind of ad units and formats they would most prefer for the new iPad. The result? Half want what they can't have - Flash.

by Helen Leggatt

Over half of those surveyed by Greystripe wanted to use Flash ads on the iPad.

However, as many of you will know, Apple won't allow Flash-based applications to run on the iPhone and iPad. That brings about a potentially damaging disconnect between Internet campaigns and i-gadgets resulting in lower response rates and conversions.

Hence why Greystripe developed their iFlash product. It takes Flash-based ads and, using patent-pending technology, transcodes them to run on the iPad and iPhone.

"Greystripe's iFlash technology allows advertisers to easily integrate the online world and the iPad. Brands understand the potential that the iPad has to change the way data is consumed, like the iPhone did," said Josh Mallalieu, Director, Mobile Media and Integration at Ansible.

"Greystripe enables brands to expand their existing campaigns by delivering their standard online creatives built in Flash on the iPad and iPhone."

Apple's latest attempt to erode Flash use is their launch of the iAd mobile platform which runs purely in HTML5. It allows apps developers to use ads in their apps and keep 60% of revenues generated. Apple will sell simply sell and host the ads.

On introducing the iAd mobile platform, Steve Jobs said it had the potential to make 1 billion ad impressions a day on tens of millions of Apple mobile devices.






Tags: Flash, iPad, iPhone, mobile advertising, mobile applications








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