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BizReport : Social Marketing : April 29, 2010


Facebook's 'like' button spreads across the Internet

Just one week after launch it's clear that many website owners and developers have embraced Facebook's new social plug-ins with tens of thousands adding the "Like" button.

by Helen Leggatt

The "Like" button is just one element of Facebook's newly-introduced social plug-ins. It can be placed on a website so that users can "like" almost anything such as a musician, pair of jeans, a movie, social game or a sports team. In just one click, and without leaving the website, the action is seamlessly broadcast on the Facebook user's newsfeed. In addition, the names of Facebook friends who have already clicked the button are displayed alongside.

The idea has certainly taken off. Since last week's launch more than 50,000 websites across the Internet have implemented Facebook's new social plug-ins, such as the "Like" button.

Perhaps Mark Zuckerberg's boast that "When we launch later today, we expect we'll serve 1 billion "Like" buttons on the web within 24 hours" was exceeded.

"Already, just one week since launch, more than 50,000 sites across the Web have implemented the new plug-ins," announced Sandra Liu Huang on Facebook's Developer Blog.

"We are thrilled by the strong adoption so far as developers realize how easy social plug-ins are to use and how powerful they are in engaging users in a frictionless experience without requiring them to share any personal information."

If you want to implement the "Like" button on your website it's a very easy process.

Tags: Facebook, social media, social networking










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