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BizReport : Social Marketing : April 22, 2010

Facebook 'Like' button to spread across Internet

For some time commentators have been speculating about Facebook's aspirations to "become" the Internet. These speculations may be being realized as Facebook, which is now nearing a monthly unique visitor count of 500 million, announces the expansion of its "Like" button to a multitude of popular sites across the Internet.

by Helen Leggatt

Included in the initial launch of Facebook's social plug-in expansion are Internet behemoths such as IMDB, Pandora and ESPN. Facebook is hitting the Internet running with this new roll-out. "When we launch later today, we expect we'll serve 1 billion "Like" buttons on the Web within 24 hours," announced Mark Zuckerberg at the recent F8 conference.

The "Like" button can be placed so that users can "like" almost anything such as a musician, a pair of jeans, a movie or a sports team. When clicked the action is broadcast on the Facebook user's newsfeed.

For online retailers the "Like" button enhances and facilitates word-of-mouth and can be placed by products or even product recommendations.

"Basically, the gist of the entire thing is that Facebook is taking over the web, and sites will be afraid not to take part," writes WebProNews' Chris Crum. "Facebook is injecting itself into every part of the web possible."

In March, 2010, Facebook received 484 million unique visitors, up 64% from a year ago and a rise of 22 million from February, 2010.

Tags: Facebook, Internet, social marketing

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  • Oh then this 'Like' button is in turn helpful for businesses to promote their products because when users click on like button the action is broadcast on the Facebook user's newsfeed which is counted as user's feedback.



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