News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Disconnected teens suffer anxiety, withdrawal
While the American Psychiatric Association does not recognize Internet addiction as a disorder, there are certainly signs that there are real and distressing symptoms resulting from a loss of digital social connection.
Symptoms akin to those suffered by drug addicts in withdrawal were reported by American college students when starved of their social links. The study, called "24 Hours: Unplugged", was conducted on 200 students aged 18 to 21 and required them to abstain from using all media for a day.
Whether it be by mobile or Internet, one full day of being disconnected from their social media and links left many with symptoms of anxiety, craving and withdrawal, found researchers at the University of Maryland.
Some also said they felt impaired functioning without normal access to their media sources.
One student said that they clearly were addicted and found the dependency "sickening" while another said they felt "alone and secluded".
"We were surprised by how many students admitted that they were 'incredibly addicted' to media," said project director, journalism professor and ICMPA director, Susan D. Moeller, University of Maryland. "Most college students are not just unwilling, but functionally unable to be without their media links to the world."
In some countries, such as China and the U.K., Internet addiction has become such a public health issue that clinics have been set up specifically for treating the condition.
- Air passengers demand constant connectivity and fast in-flight Wi-Fi
- Power Users + Loyal Users = App Stickiness
- Shareaholic: Quarter of website traffic driven by Facebook
- B2B firms struggling with content marketing
- Brands piggy-backing on major events not guaranteed success
- Expert: Why SMBs are pushing farther into digital
- Top 3 challenges facing retailers and how to solve them
- How to get past personas and into consumers' interests
Featured White Papers
- Why The Smartest Marketers Have External Writing Teams
A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content's performance and optimizing...