News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Disconnected teens suffer anxiety, withdrawal
While the American Psychiatric Association does not recognize Internet addiction as a disorder, there are certainly signs that there are real and distressing symptoms resulting from a loss of digital social connection.
Symptoms akin to those suffered by drug addicts in withdrawal were reported by American college students when starved of their social links. The study, called "24 Hours: Unplugged", was conducted on 200 students aged 18 to 21 and required them to abstain from using all media for a day.
Whether it be by mobile or Internet, one full day of being disconnected from their social media and links left many with symptoms of anxiety, craving and withdrawal, found researchers at the University of Maryland.
Some also said they felt impaired functioning without normal access to their media sources.
One student said that they clearly were addicted and found the dependency "sickening" while another said they felt "alone and secluded".
"We were surprised by how many students admitted that they were 'incredibly addicted' to media," said project director, journalism professor and ICMPA director, Susan D. Moeller, University of Maryland. "Most college students are not just unwilling, but functionally unable to be without their media links to the world."
In some countries, such as China and the U.K., Internet addiction has become such a public health issue that clinics have been set up specifically for treating the condition.
- Ad Roundup: Launches to increase mobile, social capabilities
- Zendesk: Brand promoters talk less, detractors talk more
- Spending up but enthusiasm down for Halloween celebrations in the UK
- Study: Santa's Using SaaS
- Brits have financial concerns in the run up to Christmas
- Top 3 tips to create a solid cross-device strategy
- Ad Roundup: Mobile video and retargeting solutions
- Forecast: 27% of holiday buys could be 'lost' to abandoned carts
Featured White Papers
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...