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BizReport : Viral Marketing : April 12, 2010


Adap.tv partners with Grab Networks

A new partnership between video syndication network Grab Networks and video ad management platform Adap.tv should increase the reach of video for marketers using the platform. Adap.tv's platform allows marketers to manage and distribute video ads to thousands of consumers accessing millions of video streams each month.

by Kristina Knight

e-marketer estimates that the video ad spend will increase by about 55% this year. The partnership gives Adap.tv access to Grab Network's premium video inventory. Grab Networks will be able to access Adap.tv's Onesource ad-serving platform.

"Premium, professionally produced online video is still in short supply and there is significant demand," said Toby Gabriner, President of adap.tv. "Adap.tv and Grab Networks are working together to lay the groundwork for future growth in online video, which means finding quality inventory and enabling syndication to get it to the right publishers."

For Grab Networks the partnership puts them into direct contact with high quality video content. Marketers and brands placing their messages near quality, professionally produced video content rather than user generated - which can be sloppy and less interesting to a wide variety of consumers - are more likely to engage the consumer base.

"We believe that adap.tv is leading the market in the right direction and that its marketplace creates a compelling vehicle to allow additional advertisers to reach our unique and engaged audience," said Fred Singer, CEO of Grab Networks. "By partnering with adap.tv, we hope to create incremental and recurring value for our network of content partners, publishers and advertisers.






Tags: adap.tv, grab networks, online video, video advertising, video networks








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