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BizReport : Social Marketing : April 28, 2010
3 ways to increase your social profile
The social space isn't going away. In fact, some experts believe the future of the Web is in the social space. They look at the number of people on socnets, the number using socnets to send and receive information and come to one conclusion: social isn't a fad, it's a future. How can small businesses use social networks to their advantage? Here are three tips to build your social profile.
First, optimize, optimize, optimize. Just as you optimize your landing pages for search engines your social profiles should be optimized. How to do that? It's all in the content. Use branded keywords to describe your company, link to your official website wherever possible and use your branded name rather than a personal name wherever possible. In other words, rather than starting a Facebook or Twitter feed as "Joe Smith", use your branded business name, "Brand X".
Why? Because the links and content information created within social networks are available for indexing by the big search engines. Optimizing your profile information will push search results for your brand higher.
Second, keywords, keywords, keywords. Building off of Tip #1, each time you update your status, tweet your followers or post a link you should be using keywords. What keywords? Use your brand name for starters. Then, take a look into Google Analytics or the trending topics areas of Facebook and Twitter to see what social consumers or even your competitors are talking about - and build your post, tweet or update from there. Then, don't forget the site links. In Twitter you'll need a URL shortener but in Facebook you can link directly - and even provide an image if you'd like.
Here is an example of a 'bad' social post: Happy Wednesday, followers! We're having a free shipping promo today, so surf over now to make your purchases!
Here is an example of a 'good' social post: Happy Wednesday, Brand X members! With only two weeks until Mother's Day, we're offering a free shipping special on some of mom's favorite things (include a link to the Mother's Day specials page here). Brand X, where convenient shopping and free shipping meet! (include a homepage link here)
Third, location, location, location. Once your profile is optimized and your team is ready to dive into the social space identify three or four locations where your voice can add value. Build links to your website by syndicating content in these locations, by making content shareable and even linking back to your website. You can link to longer blog posts, link to daily deals or link to a cause which you've decided to support.
The key with social marketing is to be in the space daily, branding all social posts and using appropriate linking strategies to push more search engine results.
Tags: social communities, social marketing, social marketing strategy, social networks, social profiles
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Ray Renteria
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Susan Morrow (Lynwood Jeweller
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