RSS feed Get our RSS feed

News by Topic

BizReport : April 29, 2010 Archive

April 29, 2010 Archive

Social Marketing | April 29, 2010

Facebook's 'like' button spreads across the Internet

Just one week after launch it's clear that many website owners and developers have embraced Facebook's new social plug-ins with tens of thousands adding the "Like" button. >>

Internet | April 29, 2010

Just 8% of businesses make online consumer protection honor roll

The vast majority of consumer-facing websites continue to expose their visitors to the risk of online fraud, according to a new survey by the Online Trust Alliance, despite an increase in firms who are employing online safety measures. >>

Research | April 29, 2010

Burst, Anchor partnership improves click rate

No one wants to deal with click fraud. Not advertisers and certainly not advertising networks. To help improve their click scores and make it more difficult for fraudulent clicks to get through, Burst Media has partnered with Anchor Intelligence for traffic analysis within their network. Six months into the partnership, Burst's click score has improved by 47%. >>

Mobile Marketing | April 29, 2010

MerchantCircle launches location-based app service

MerchantCircle has added another way for merchants to connect with consumers and with other merchants. Their Content Application Programming Interface (API) gives merchants within the network the ability to create apps using MerchantCircle's database of information. >>

Advertising | April 29, 2010

Expert says video's draw is content

When it comes to any type of marketing, brands understand now that consumers want information. They want to be entertained, certainly, but more than that they want product information that is easy to understand without downloading 15 pages of content that they then have to sift through. Which is where video comes in. >>